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“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. 

Quite simply, it is the sexiest Rolls-Royce ever built.

The name ‘Dawn’ perfectly suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. 

Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will itself prove to be the muse that leads its owner to believe that at the start of the day, anything is possible.”

Torsten Müller-Ötvös​, Chief Executive Officer, Rolls-Royce Motor Cars

TV & VIDEO

South Africa, Cut Package

South Africa, Cut Package

South Africa, Dawn in Turchese Blue

South Africa, Dawn in Turchese Blue (Aerial)

South Africa, Dawn in Ensign Red

South Africa, Dawn in Gunmetal Grey

South Africa, Dawn in Gunmetal Grey (Aerial)

Sep 2015, Press Conference

Sep 2015, B Roll

Sep 2015, Giles Taylor

Sep 2015, Philip Koehn

Sep 2015, Brand Film

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